How
to optimize your YouTube channel for search:
Channel
settings
When
you create your YouTube channel, follow these guidelines:
·
Title: Include your
company name in the title.
·
Visibility: Check the
visibility box to make your channel visible.
·
Email location: Check
the box so others can find your channel via email.
·
Channel tags: This
is the most important part of channel optimization. Choose three to five
relevant keywords that are the same ones you use on your website. Separate each
keyword with quotation marks to look like this: "Chicago Internet
marketing" "Chicago Web design" "Chicago SEO"
Channel
themes and colors
The
theme and color of your channel have no effect on SEO. Choose a theme and color
that are similar to those on your website.
Modules
Any
modules are fine, but these three are necessary for optimization:
·
Commenting
·
Subscriptions
·
Friends
Videos
and playlists
·
Always select the "My Uploaded Videos" option in the
featured content box.
·
Always set one of your videos as the featured video.
·
Check the box to play your featured video automatically.
Profile
·
Use your business name as the name of the profile.
·
Write your exact website URL in the website section—this is the
only followable link you can obtain through YouTube.
·
In your channel description, summarize the content of the
channel and include a link to your company's Facebook or Twitter page. (These
will be no-follow links.)
·
In the "About Me" section, give a brief description of
your company using targeted keywords.
·
All other sections of the profile are great to have, but they
will not help optimize the channel.
How to
optimize your YouTube videos for search:
Content
·
Create high-quality, engaging video content.
·
Choose video content related to your targeted keywords.
·
Mention the targeted keywords in the video's script.
Video
title
In your
video titles, always include your company name and the word "video"
at the title's end.
Video
description
·
Put your company's URL at the beginning of the description. This
will be a no-follow link, but when users click on the video, the URL will show
up in the description without the expanded view.
·
Mention the company name after the company URL.
·
Include three to five keywords.
·
Include links to your Facebook and Twitter pages at the end of
the video description.
Tags
Tags
are very important in optimizing videos for search. To set strong tags:
·
Choose three to five keywords you want to target.
·
Separate each keyword using quotation marks, like you did when
you entered tags for the channel. They should look like this: "Chicago
Internet marketing" "Chicago Web design" "Chicago SEO"
Thumbnail
Choose
a visually appealing thumbnail to make the video more inviting to viewers.
Broadcasting
and sharing options
·
Privacy: set to public
·
License: select the standard YouTube license
·
Comments: allow
·
Comment voting: allow
·
Video responses: allow
·
Ratings: allow
·
Embedding: allow
·
Syndication: allow
Captions
and subtitles
YouTube
converts videos into Java, which makes the content unable to be crawled by
search engines. By uploading a caption file, you give Google a giant block of
copy to read.
·
Transcribe the video to a .txt file.
·
Use periods and commas to signify breaks in speech. This will
help Google's voice recognition service to time the captions properly.
·
If the video contains no speech, use the annotations feature to
create a caption with a call-to-action for the company website or social
networking page. Make sure the timing is set on the annotation to give the
caption ample display time.
·
Upload the transcript or caption file. It may take several
minutes to process.
Date
and map
Set the
video's location to the company address.
How to
promote your YouTube videos:
·
Embed the videos in the company blog. Include a link to the
YouTube URL.
·
Embed the videos on the company website. Again, include a link
to the YouTube URL.
·
Syndicate the videos via social networking websites.
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